Sales Training is a Necessary Investment
In today's highly challenging business environment it is very important to maintain a competitive advantage.The growth of a company depends upon its strong sales team. This tool helps the companies to stay ahead of the game.
However, it is very difficult to maintain the expected level of growth without a trained sales team. This is the reason that nowadays companies are making the right training investments. With the emergence of modern technologies, more and more companies are using innovative training solutions such as e-learning, webinars and scenario based videos as a means to train their employees. Such training usually proves to be more interactive and allow employees to actively apply what they are learning in their day-to-day jobs.
Suresh Mansharamani is one of the best Sales Trainer in Delhi, Speaker and Motivator who transforms businesses and teams with insightful training. With decades of experience in Corporate Sales Training in India, his sales training has significantly improved the performance of sales executives as well as had a positive impact on the managerial and leadership skills of sales managers and sales leaders in driving sales productivity. His recently launched book, Closing your Sales has gained popularity among business owners.
In order to invest in a training program, we need to know the essentials of a great sales training program. The Top sales training speakers often talk about the seven important elements of a successful sales training program.
1. Essential sales skills
Even for an experienced sales representative, training presents an opportunity to refresh basic sales skills. For instance,
● Finding prospects
● Writing emails and making calls
● Drawing up a proposal
● Closing the sales
● Onboarding clients after the sale
2. The customer experience
One of the most important traits a sales trainer needs to know is having a genuine empathy for the customers.the same string program must include module for assisting due to sales representatives uncomprehending all the facets of the customer experience.a successful sales representative is a one impetus with what the customer is feeling throughout the different stages of sales process.
3. Your products and market
An effective sales training program must include all the important information about the products and market. A sales representative must be trained in answering the question, 'What makes you different from other competitors?'
4 Neuro-Linguistic Programming
Suresh Mansharamani, the best sales training speaker, in his book, 'Closing the Sales' has talked about NLP which is the practice of understanding how people organise their thinking, feeling, language and behaviour to produce the results they do. NLP provides people with a methodology to model outstanding performances achieved by geniuses and leaders in their field. It offers you invaluable insight into how customers think so that you can tailor your sales to meet their needs and demands. With NLP, one can start seeing his sales soar, and also it improves relationships with friends to a great extent.
5. Your sales process
Teaching new hires about your individual sales process is critical. If a new hire has previous sales experience, it’s likely that they’re using processes that differ from your own. Make sure everyone leaves training with a comprehensive understanding of your unique processes, including:
● Preferred methods of lead generation
● Your method for qualifying prospects
● How you define different stages of the sales funnel
● Guiding prospects through the sales process
● Creating a proposal
● Closing a deal
● Up-selling and cross-selling
● Delivering a great customer experience once the deal is signed
6. Team - building exercises
Group exercises should be incorporated throughout the training. Ideally, training instructors should shake up the composition of the groups so that people can get to know as many of their new co-workers as possible.While the bulk of sales training will be devoted to business, consider incorporating the occasional fun group activity or outing.
7. Assessment
The training process should incorporate regular assessment, including both self-assessment and outside evaluation. Assessment is useful for customizing training to address trainees’ individual strengths and weaknesses, and for measuring the effectiveness of training modules.The top sales trainer in India suggests measuring a trainee’s growth during the sales training program, and also to provide them with the same assessment at the beginning, middle, and end of the training period.
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